“Your satisfaction is our dezire

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“Incredibly Satisfying”

DEZIRE Premium Quality Rice products represent the Pride of Punjab, India, a region where the most sought after aromatic and specialty varieties are grown at the foothills of the Himalayas. With our commitment to bringing all-natural and nutritious grains to the rice lovers around the world, DEZIRE fulfills that longing for something worth the try. Your satisfaction is our dezire.




DEZIRE Premium White Basmati Rice

DEZIRE Premium White Basmati Rice is an extra-long, slender grain that cooks totally different than your regular white rice. This specialty grain is nature’s gift to the Indian sub-continent: not only is it exclusively grown in Punjab, India; its delightful aroma, exotic taste and fluffy texture makes it diverse from other types of rice.






DEZIRE Premium White Parboiled Basmati Rice

For a beautiful rice that delivers consistent cooking results with extra-long separate grains every time, look no further than DEZIRE Premium Parboiled Basmati Rice. The Parboiling Process makes a great alternative that’s healthier than your regular white rice with the same versatility, flavor & soft texture.





DEZIRE XL Golden Sella Basmati Rice

DEZIRE Golden Sella Basmati far exceeds expectations when cooked with a distinct color and fragrance. This sought after rice is partially parboiled, which retains an invaluable source of nutrients at the core of each grain. Golden Sella easily absorbs flavors with its chewy texture, blending well with unique cuisines.

DEZIRE Whole Grain Brown Basmati Rice

DEZIRE Whole Grain Brown Basmati Rice is ideal for those looking for specialty grains that can mingle with any healthy diet or dish. Brown Basmati has extraordinary qualities compared to other brown rice because of its natural nutlike flavor, sweet aroma and extra-long grains: making it the perfect choice for health conscious consumers that doesn’t compromise taste!